Shopping Channel Strategies

There’s no greater time than the 4th quarter for shopping networks. QVC and HSN are like your local adult contemporary radio stations. As soon as Nov. 1st hits, the Christmas play lists come out 24/7. Granted it’s too late to land your product on QVC for 4Q 2008, but it’s not too early to start thinking about 4Q 2009. Amid the global crisis were entrenched in it’s going to be a rough 2009 whether we begin to pull out of it soon or not. QVC is an anomaly since their viewership is so vast you don’t really have to worry about frequency like you do with regular media buying. Eight minutes on QVC is worth about the equivalent of 50 spots on any other network. The difference is their viewers are ready and willing to make an immediate purchase. Sure not every type of product will work on QVC, but as an advertising agency we’ll help you determine if your product or idea will be a good fit. The only advice we can give you at this point in time is get started. December 2009 may seem like a ways away, but getting the ball rolling early puts you in place before all of the other doddlers out there with a similar idea to yours. Setting up buyer meetings, getting product claims substantiated, and ensuring your inventory and packaging is all to code takes time. You don’t want to be rushing to get it all in place in October and risk the chance of missing your air date. We have the history and know how to get things rolling quickly at QVC and HSN, but these things don’t fall into place over night. The shopping channel factor could save your 2009 with one single airing. Contact us regarding shopping channel representation and start making your 2009 profitable TODAY!

- Andy Herrold is an Internet Marketing Analyst at Western Creative advertising agency.